search engine optimisation (seo) is the process of optimising a website so it appears on page 1 in the search engine.

The Purpose

Search Engine Optimisation (SEO) is the process of optimising a website so it appears on page 1 in the search engines (primarily Google) for the search phrases prospects who do NOT know of the website or business use, when searching for the products and services that the business and website attempt to sell

These results appear in the organic listings, not the paid listings and not the maps listings

So the idea with this is that when people are searching for your products, they find the business we are doing SEO for first and contact you about doing business.

I.E. In positioning your website on the top of Google for the keywords people use when searching for the your products and services, you will enjoy free targeted traffic from the search engines

Another part of SEO, often ignored, is optimising your brand on search engines when people are specifically researching that business. Part of this is reputation management, however SEO itself should help this by providing quality content on business directories and other properties when they directly represent the brand. These elements of SEO should not be inaccurate as this can have a negative impact on this. This is why you are required to quality check these parts of the campaign

Traffic from search engines is highly desired as prospects are often in a purchasing frame of mind when searching for what they need. They are in the market to buy when they search for your product. So the conversion process to a lead or sale from search engine traffic is often a lot higher than other forms of interruptive styles of advertising.

Paid traffic from search engines is also getting more and more expensive. As such, despite the early investment required to position a website well, over time the ROI from SEO traffic can be much higher than that from paid traffic

SEO pricing guidelines

Standerd SEO

Normal SEO

Advanced SEO

Aggressive SEO

Premium SEO

Starter SEO

Intermediary SEO
R15 000

Advanced SEO
R20 000

Local Seo

Basic (Suburbs)

Advanced (Cities/Regions

Multi (Up to 5 Locations)

*Please note that all pricing are estimations and should only be used as a basic guide and should not be considered final. All projects must be discussed beforehand to ensure accurate quote can be given. 
*InkSteyn Marketing offers a variety stand-alone SEO services as well, Please contact us for more details. 


Having a great SEO strategy in place is great but SEO takes time to really work. If you need traffic now Google Ads & Social Media Marketing are both great ways to start directing traffic to your site from the beginning. Have a look at our Digital Marketing Page or get in touch. We would love to help set up the perfect marketing campaign

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